We at WFUV have been putting our hearts and souls into creating great music radio for a long time. And we've got a good thing going, with hundreds of thousands of fans who listen all the time, in and around our New York City home and (since nineteen-hundred-and-something) streaming online all over the planet.

We wouldn't want to imply that our lives weren't totally fulfilling as it was, but we'd found ourselves stepping outside the WFUV music world, since there are so many great indie artists playing in our neighborhoods and on our iPods. And our friends noticed the same thing, that while we all happily listened to the FUV music mix all day, we snuck away at night sometimes for a fix of something a little different.

What's a music lover to do? Start a new station!

We call it The Alternate Side.

Of course you can't just post a big new antenna in your yard (full props to those hard workers at the FCC), so we put the station online. And thanks to HD Radio, we can lock in that 90.7 signal in our cars and bedrooms and switch over to Channel 3 for some live digital love.

What do you hear on The Alternate Side? Old and new indie favorites - not just rock, but electronica, world, dance and whatever makes us smile. We let you know about the new artists we find, the concert events we're looking forward to, and our favorite whatevers of all time. Our friends are out there making some great music.

But this is a two-way street - For every song you hear that you like, we want to hear about one of your favorites. Who gets you out on a Tuesday night at midnight? What's the last CD you bought at a show and burned for your friend who lives in some unfortunate town with no good music? If we like 'em, we'll play 'em.

I guess you could say that we thought there was a gap in the scene... sure, you can hear rock music, and now and then someone real or local. But - let's just say, we've lived here a long time, and we've seen a lot of that stuff come and go.

- T.A.S.

Thanks to...
Launching this channel is possible thanks to support from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors. This web site has been created with support from the Public Media Innovation Fund of the Corporation for Public Broadcasting.